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Craft Ideas - Use Market Research For New Craft Ideas by Robert Goyette
So, where does one look when trying to find a new craft idea? Well, here are a few ideas on where you can start:
. Use the Internet to search for trends. Ask friends. Visit craft shows to find out what is selling and what isn't. Go to galleries. Hit the retail stores to check out what is hot. Go to eBay and other Internet e-commerce sites to find out what people want. Talk to small store owners. Read consumer publications, trade journals, the newspaper and even watch a little bit of television to keep on top of current trends.
Product ideas also come from everyday life-find a need and fill it or build a better mousetrap. Children, animals and nature provide inspiration as well. Jot ideas in your notebook or computer whenever you get an insight. Compile a list of possible items and compare it to what you might enjoy producing. Then ask yourself if the craft item is practical, decorative and unique, can be priced right (for profit), has a personal touch, is of excellent quality and offers exceptional value.
You might also want to check out the competition in any category you select. How can you put a spin on your product to make it distinct and stand out from the others? If you're a crafter, you're highly creative, so use your creativity to produce something special. Without plunging into it full on, see if you can make a few samples and get some feedback from friends or store owners or from people at craft shows.
Capitalizing on an idea might take some trial and error at first - but once you gain experience, you will probably be able to figure out what people are going to buy at craft shows after you have been to a number of them. Each market has its likes and dislikes and their price point for certain items.
Taking the time to find out what is going to sell is always a good idea. Major corporations spend millions every year on market research so when they launch a product it doesn't flop. You don't want to end up spending your hard-earned money on a craft that isn't going to work, so make sure you do a little groundwork ahead of time to avoid any unpleasant new craft 'launches'.
About the Author
Rob Goyette shows you how to make your craft show business profitable in his best selling ebook:
Craft Show Success Secrets.
Visit his site for some great craft ideas (http://www-craftshows.com)
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